Advisory Board

Reinoud van Assendelft de Coningh is the owner and principal force behind Van Assendelft & Partners, a Dutch attractions consultancy. The company enjoys international recognition as a specialist for amusement parks and public attractions, especially in the areas of strategic marketing and concept development and has completed over 230 national and international assignments for Theme Parks and Attractions, museums, theatres, local and regional governments and various leisure related companies.
Before forming his consultancy, Reinoud was the Commercial Director with the Efteling Theme Park in the Netherlands and was Commercial Director of Endemol Live Entertainment. He began his career in the theatre and was theatre director in the city of Tiel and assistant manager of the city theatre and concert hall of Nijmegen.
 
He was also a member of the Marketing Committee of the International Association of Amusement Parks and Attractions (IAAPA) for five years and was the chairman of this committee for three years. He served eight years on the education committee of IAAPA Europe, was in 2011 and 2012 a member on the IAAPA Hall of Fame Committee and currently serves the Exhibit Awards Committee.
 
www.vanassendelftpartners.nl

WVB Marketing
WVB Marketing is an independent research and consultancy firm, specialised in leisure (tourism, recreation, sports, culture and media).
WVB Marketing supports public and private organisations to operate more market oriented. Therefore WVB Marketing delivers researched based, inspiring strategic advices and management support during the implementation.

www.wvbmarketing.nl